{"id":420,"date":"2026-02-10T18:52:11","date_gmt":"2026-02-10T18:52:11","guid":{"rendered":"https:\/\/mepla.com.br\/novo\/?page_id=420"},"modified":"2026-02-11T20:26:04","modified_gmt":"2026-02-11T20:26:04","slug":"estrategia-marca","status":"publish","type":"page","link":"https:\/\/mepla.com.br\/novo\/estrategia-marca\/","title":{"rendered":"ESTRAT\u00c9GIA E MARCA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"420\" class=\"elementor elementor-420\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9fd76d e-flex e-con-boxed e-con e-parent\" data-id=\"c9fd76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f55b607 e-con-full e-flex e-con e-child\" data-id=\"f55b607\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77343a3 e-con-full e-flex e-con e-child\" data-id=\"77343a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37cba1b elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"37cba1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meple-se e Vamos criar algo extraordin\u00e1rio juntos.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f52eb elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a0f52eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send\/?phone=5511989116312&#038;text=Ol%C3%A1%2C+gostaria+de+realizar+a+meplamorfose+do+meu+neg%C3%B3cio%21&#038;type=phone_number&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENTRE EM CONTATO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b54c4 e-con-full e-flex e-con e-child\" data-id=\"39b54c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc90ee elementor-widget elementor-widget-heading\" data-id=\"edc90ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Por que n\u00f3s? <\/b>Porque criamos marcas que funcionam no \"mundo f\u00edsico\" e aguentam a press\u00e3o do varejo, n\u00e3o apenas marcas que ficam bonitas na tela.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34135a1 e-con-full e-flex e-con e-child\" data-id=\"34135a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822141d elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"822141d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Camada_1\" viewBox=\"0 0 187.46 188.81\"><defs><style>      .st0 {        fill: #a42817;      }    <\/style><\/defs><path class=\"st0\" d=\"M142.4,112.3c-2.31-2.31-6.05-2.31-8.36,0l-.15.05c-10.5,9.88-24.65,15.93-40.2,15.93s-29.73-6.07-40.23-15.96l-.06-.02c-2.31-2.31-6.05-2.31-8.36,0l-13.93,13.93c11.61,22.79,35.29,38.41,62.62,38.41s51.01-15.61,62.61-38.39l-13.94-13.94h0Z\"><\/path><path class=\"st0\" d=\"M89.16,48.11l.2-.13c2.31-2.3,6-2.39,8.42-.27l5.29,5.29,25.47,25.58c2.4,2.41,2.4,6.32-.02,8.72l-5.04,5.02-25.44-25.55c-2.41-2.27-6.21-2.24-8.58.12l-5.84,5.82h0l-25.08,24.97,3.19,3.21h0c8.11,8.05,19.27,13.03,31.6,13.06,11.91.02,22.75-4.58,30.81-12.12l9.72-9.68c2.28-2.27,5.95-2.29,8.26-.08l19.67,19.67c1.41-5.54,2.16-11.35,2.16-17.33,0-38.79-31.44-70.23-70.23-70.23S23.5,55.62,23.5,94.41c0,5.95.74,11.72,2.13,17.23l63.53-63.53Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tESTRAT\u00c9GIA &amp; MARCA\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4b9f8 elementor-widget elementor-widget-heading\" data-id=\"bc4b9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcas preparadas para liderar ecossistemas complexos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53127fc elementor-widget elementor-widget-heading\" data-id=\"53127fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformamos neg\u00f3cios complexos em marcas desejadas. Do posicionamento estrat\u00e9gico \u00e0 identidade visual.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed76f2f elementor-widget elementor-widget-heading\" data-id=\"ed76f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Desafio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75614c elementor-widget elementor-widget-heading\" data-id=\"f75614c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No varejo e no mercado imobili\u00e1rio, uma marca fraca \u00e9 ignorada. N\u00e3o basta ter um logo bonito; \u00e9 preciso ter uma narrativa que sustente o pre\u00e7o, atraia o p\u00fablico certo e crie autoridade imediata frente \u00e0 concorr\u00eancia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242a980 elementor-widget elementor-widget-heading\" data-id=\"242a980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nossa Abordagem (Cabe\u00e7a + Bra\u00e7os)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0af1b elementor-widget elementor-widget-heading\" data-id=\"2c0af1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o desenhamos por est\u00e9tica, desenhamos por l\u00f3gica de neg\u00f3cio. Unimos a pesquisa de mercado (Cabe\u00e7a) com a cria\u00e7\u00e3o de sistemas visuais robustos (Bra\u00e7os), preparados para serem aplicados em fachadas gigantes, uniformes e campanhas de alta frequ\u00eancia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7eef2a e-grid e-con-boxed e-con e-parent\" data-id=\"d7eef2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccbe3b9 e-con-full e-flex e-con e-child\" data-id=\"ccbe3b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d2c24 elementor-widget elementor-widget-heading\" data-id=\"40d2c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Diagn\u00f3stico &amp; Benchmarking:<\/b>\n<br>An\u00e1lise profunda da concorr\u00eancia e percep\u00e7\u00e3o atual da marca.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7a377f e-con-full e-flex e-con e-child\" data-id=\"b7a377f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce314a3 elementor-widget elementor-widget-heading\" data-id=\"ce314a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Plataforma de Marca: <\/b>\n<br>Defini\u00e7\u00e3o clara de Prop\u00f3sito, Miss\u00e3o, Vis\u00e3o e Valores.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb6f388 e-con-full e-flex e-con e-child\" data-id=\"eb6f388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d27cbd0 elementor-widget elementor-widget-heading\" data-id=\"d27cbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Posicionamento &amp; Tom de Voz: <\/b>\n<br>Cria\u00e7\u00e3o da personalidade verbal e territ\u00f3rio da marca.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-680662b e-con-full e-flex e-con e-child\" data-id=\"680662b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd945d elementor-widget elementor-widget-heading\" data-id=\"4dd945d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Naming &amp; Identidade Verbal:<\/b>\n<br>Cria\u00e7\u00e3o de nomes e slogans propriet\u00e1rios.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-031eb98 e-con-full e-flex e-con e-child\" data-id=\"031eb98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b96ff2 elementor-widget elementor-widget-heading\" data-id=\"9b96ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Identidade Visual:<\/b>\n<br>Logos, tipografia e sistemas gr\u00e1ficos robustos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c938d e-con-full e-flex e-con e-child\" data-id=\"23c938d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b9dbb elementor-widget elementor-widget-heading\" data-id=\"14b9dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Brandbook &amp; Guias:<\/b>\n<br>Normatiza\u00e7\u00e3o t\u00e9cnica para aplica\u00e7\u00e3o correta na opera\u00e7\u00e3o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meple-se e Vamos criar algo extraordin\u00e1rio juntos. ENTRE EM CONTATO Por que n\u00f3s? Porque criamos marcas que funcionam no &#8220;mundo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-420","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/pages\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":11,"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/pages\/420\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/pages\/420\/revisions\/503"}],"wp:attachment":[{"href":"https:\/\/mepla.com.br\/novo\/wp-json\/wp\/v2\/media?parent=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}